What should I include in my college essay?

Feeling overwhelmed by the college essay is really common, but you’re already on the right track by trying to understand what colleges want. The essence of "be yourself" actually means showing your authentic thoughts, values, and personality, not what you think admissions officers want to hear.

Your story doesn’t need to be dramatic. Sometimes, small everyday moments can reveal a lot about who you are. For example, a student wrote about making pancakes with her grandmother every Sunday, using it as a way to explore family traditions, patience, and eventually how she combined tradition with her own flair by inventing new recipes. That essay stood out because it showed her curiosity, respect for family, and willingness to experiment—all traits that colleges appreciate.

If you’re struggling to find a topic, reflect on turning points, conflicts, small victories or failures, or moments that changed your perspective. Did you stand up in an unexpected situation? Have you quietly practiced a talent or responsibility most people overlook? These "micro-moments" can highlight growth.

Make sure your essay reveals something about you—not just what you did, but how it affected you, what you learned, or how it changed your thinking. Even describing how you handle getting lost on the way to an unfamiliar place can work, as long as you connect it to your character or future goals. Admissions readers are looking for your unique voice, self-awareness, and the ability to reflect.

As for mentioning why you want to go to a specific school, only do this if an essay prompt specifically asks (like in a “Why us?” supplement). For the main Common App or general essays, focus on your story—your interests and growth—rather than on a particular college.

Getting personal and a little creative is good, as long as you’re true to yourself. You don't have to write a poem or invent a wild story, just try to resist cliches and stay away from broad statements. Center your story around a few vivid, well-chosen moments rather than a broad recap. The more you focus on details and genuine feelings, the more memorable your essay will be.

In short: pick a story that feels important or interesting to you, focus on how it changed you, and let your personality come through in your writing. Colleges want to see who you'll be on their campus—curious, engaged, ready to contribute—so show them that in your own style.